The right music to the right users,” Stempeck says. Overall goal with our editorial strategy, it’s really all about trying to serve There are playlists populated by anĪlgorithm that seeks to match song data with listener data (“Your Daily Mix,”įor example, or “Discover Weekly”), human-curated playlists tended by 100 or soĮditors at Spotify, and playlists that combine algorithmic and human elements. On artist and label marketing at Spotify. User-created playlists, there are three kinds, says Jeff Stempeck, a team lead The trick is getting your song on a playlist. Neither singer was available for comment. Playlists helped the Los Angeles singer Arizona Zervas jump from a half-million streams a month to 10.8 million in roughly a year, Billboard reported in November, while Australian artist Toni Watson, known as Tones and I, has amassed more than 610 million streams in 2019 for her song “Dance Monkey” after it appeared on various international playlists. Playlist placementĬan amplify the number of streams artists receive by putting their music inįront of new listeners-some of Spotify’s playlists have tens of millions of Songs onto one of the 3,000 playlists that Spotify operates. Think the platform doesn’t pay enough in royalties, some smaller artists areįinding they can reach an audience, and make a living, if they can get their Though Spotify has long been the scourge of musicians who Not on the level where it’s a full-time career and I’m able to do things likeīuy a house and go on far-reaching tours.” Next year with additional playlist support. To 20,000 after the first playlist, and then grew to around 200,000 over the “I probably wouldn’t be doing this” without Spotify, says Johnson,ģ0, an independent artist who quickly jumped from a few thousand streams a day It’s a change the Chattanooga singer and guitarist credits largely to playlist exposure.
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